When creating an interactive experience, simplicity is key. Your audience should be able to quickly grasp the message and see what possibilities are available. At XP Studio, we ensure that participants gain access to experiences in a smooth and quick way.
Today, we offer several settings for how participants access experiences, and it’s important to choose the right approach for the right purpose.
📣 Public Experience – Anyone can access the experience without registration. The best choice for marketing when your goal is to spread a message as widely as possible.
✍️ Register to Participate – All participants must enter their email to join. Perfect for generating leads, for example in a competition or content marketing campaign.
📋 Whitelist – Upload an Excel file with email addresses that are allowed access to the experience. Ideal for team-building or training.
🧑🤝🧑 Membership – Invite and organize participants for continuous access to XP experiences.
Maximize Your Reach with Public Experiences
In most cases, experiences with a marketing purpose can be public, allowing anyone to access them. When the experience is public, the process to gain access is incredibly fast, whether you’re using a QR code, a link in an email, or a stationary touchscreen. The participant can access the experience in just a few seconds.
Register Participants to Generate Leads
Marketing through public experiences is a great way to build your brand. However, many times the goal of a campaign is also to generate leads. It’s easy to add a form to the experience, and you can decide whether providing information is mandatory or optional. It’s a delicate balance between how much you can ask from your participant. The value of your experience must be high enough for the participant to be willing to enter their information to access the content.
Whitelist to Structure Your Participants
Sometimes organizations need to limit access to certain groups, such as during team-building or internal training sessions. In those cases, participant verification is necessary to ensure the person owns the email address. In XP, you can upload an Excel file with email addresses to grant specific participants access.
Membership for Returning Participants
When using XP for training, you can create a membership channel. This allows you to invite participants, organize them into groups, and provide different levels of access to the experiences.
Summary
Simplicity and low barriers are crucial when creating experiences in XP Studio. Keep in mind that the balance between accessibility and how much information you request from participants can be the difference between high or low engagement.